ALPS Sector Dividend Dogs ETF(AMEX:SDOG)

SDOG is built around the theory that high-yielding equities tend to appreciate faster than lower-yielding equities. SDOG starts with the S&P 500 and then equally weights the five companies in each GICS sector with the highest dividend yields. It also equal weights those sectors, which introduces permanent sector biases. It reconstitutes its portfolio annually, but it subsequently rebalances that portfolio every quarter. SDOG's methodology may cause it to diverge considerably from our segment benchmark with a heavy mid-cap tilt and huge sector biases.